Yowie 
(2015-2016)

We worked closely with founder Shannon Maldonado to bring to life our vision for Yowie; a unique container for her boutique and creative output. The totem pole inspired wordmark helps speak to the curation that sits central to the brand; acting as a platform for sculptors, designers and beyond. Since launching, Yowie has gone on to become one of Philly’s most beloved institutions; and an example of the future of retail as we know it. Learn more about their evolution here.