YOWIE “BRAND IDENTITY”
2015-2016


I worked closely with founder Shannon Maldonado to bring to life her vision for Yowie; a unique container for her boutique and creative output. The totem pole inspired wordmark helps speak to the curation that sits central to the brand; acting as a platform for sculptors, designers and beyond. Since launching, Yowie has gone on to become one of Philly’s most beloved institutions; and an example of the future of retail as we know it. Learn more about their evolution here.


Project:

    Brand Identity
    Web Design


Collaborators:
    Website with: Brian Okarski

COLIN@CULDESAC.STUDIO