Boyish Beauty

The forward thinking ethos of Boyish emphasizes dynamism, technology, and youth. Tropes and standards of beauty are replaced with a fluid and filmic view of the horizon ahead. Working closely with founder Cierra O’day, we created the identity for her gender-less, gen-z beauty brand.

Brand Identity
Creative Direction
Social Templates
Product Design
Packaging Design
Web Design

Cul De Sac Team:
Colin Smight
Jae Jeon

Project inquiries, contact: COLIN@CULDESAC.STUDIO